Today's blog post is going to be along the lines of what you may have been taught in the past about marketing and why I personally...

Today's post is going to be most focused on inclusivity in a range of ways as it relates to exercise. Now, from the outside, the fitness...

What if I told you the opportunity cost of not getting your fitness business to grow sooner is massive? For every week you don't have...

This is geared towards someone who has maybe been for a movement screen or a free trial, or has been the friend in "bring a friend". If...

Ok I don't know about you, but I HATE making phone calls: dentist appointments/ hairdressers/ even calling clients, I know I have to do...

If you are reading this and you want to know why you screen clients, check out this post on that exact thing: the reason why to screen...

This next article may serve as a reminder or as a open framework to get more leads organically. Whilst we have an entire "plug and play"...

So one of the great things that people ask about is, who to hire when it comes to staff, when to hire and what to look for and staff as...

If you're reading this thank you for engaging in this edition and getting this far in. Thing is from competing internationally while...

I think at the core of it, most people would say that they're in the industry to help more people, potentially to build a legacy. Maybe...

Now, I recently had a conversation with this lovely gentleman who was doing some cold calling, to see if it could help me with marketing...

This post is a little bit different, and those who hate motivational posts, definitely roll your eyes right now because this is a...

Having a really clear pre onboarding process for someone who's not yet your ongoing paying member is crucial for your conversion. If it's...

One of the most important things to recognize when we work in the fitness industry is that we are actually working in customer service,...

I wrote this post after presenting at the fitness industry conference that was in Perth. It was a beautiful day. I got to meet a whole...

In this article, we discuss some broad topics to consider in making your class and sessions essential, not “a luxury” during recessions....

Sweat Equity Coaching gives coaches the peer support and community they need. Many people operating in these fitness silos have been lead...

All right, if you are reading this as a personal trainer, or as a studio owner, you may be able to empathize with the situation I'm about...