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How to Weather the Economic Recession as a Personal Trainer
As a fitness educator who helps fitness professionals enhance their skills and business acumen, I know times are tough. The fitness...
drsuzbaxter
Mar 10, 20232 min read


As a Personal Trainer, Why Should I Attend a Conference?
Are you a personal trainer facing obstacles that are hindering your success? Fear not, attending a fitness conference could be just the...
drsuzbaxter
Feb 23, 20233 min read

Should you run if a business coach tells you they are trying to work out if you are "coachable"?
And if you want a mentor with a difference? Message me here. As a personal trainer, it is important to be aware of the term ‘coachable’...
drsuzbaxter
Jan 27, 20232 min read


How to grow your business in 2025
Set specific goals and objectives for your marketing campaigns to help you focus your efforts and measure their success. Make sure your...
drsuzbaxter
Jan 6, 20231 min read


Client Acquisition: Are there holes in your bucket?
I've tried a lot of different approaches and if you want to hear more or if you don't agree with anything I said, I'd love to have a...
drsuzbaxter
Dec 1, 20228 min read


Specialties: one way to add value over time
Let's talk again about specialties. It's always an interesting one. So often you'll hear me especially say, to stay in your lane. An area...
drsuzbaxter
Nov 24, 20225 min read


Is the other gym your competition?
Today’s chat is a little different—it’s not about programming or technique, but about how we see others in the fitness space: other...
Dr Susan Baxter
Nov 8, 20223 min read


Sustainability and eco-friendly choices
Okay team today I am writing about how to be a little bit more sustainable in your business. Apparently it's a trait of a millennial,...
drsuzbaxter
Nov 4, 20226 min read


I have the worst idea for your leads
Now don't get me wrong: I love to reinvent the wheel. I love to come up with new ways to do things. When I know something works yeah, I...
drsuzbaxter
Oct 27, 20226 min read


Raising your prices
Reach out  if you'd like more help or if you'd like to talk about what skill-set items you'd like to work on. There are three things that...
drsuzbaxter
Oct 25, 20226 min read

Your clients aren't lazy athletes, so don't train them like one
Okay, so a bit of an unusual one today, but I wanted to start a bit of a conversation about something that's not really talked about as...
drsuzbaxter
Oct 25, 20228 min read

Why RETENTION is synonymous with SKILLSET
This post is going to be focusing on what you can do to increase your retention. Remember in the equation of getting more clients and...
drsuzbaxter
Oct 25, 20226 min read

MOST POPULAR: How to write a balanced program
Okay, so you might have read my posts before that was telling you about how for the majority of general population, you're looking at...
drsuzbaxter
Oct 22, 20229 min read

Why training gen pop is 80% bodybuilding and 20% performance
Okay, a bit of a controversial post: today we're going to talk about why your general population clients (unless they're partaking in a...
drsuzbaxter
Oct 21, 20225 min read

Choosing PT software/tech: Spotlight on Booking systems, CRMs, and Programming software for six figure+
If you need any help to propel your gym to ultimate growth faster, message me . I can help with ongoing mentoring . The following is...
drsuzbaxter
Oct 21, 202214 min read


Insights: why you need to be training the SENIOR POPULATION
Ladies and gentleman today this post is going to be specifically targeted at people that are interested in training general population...
drsuzbaxter
Oct 20, 202210 min read

How to pick a useful course / business coach and what to look for.
This article is going to help you think about some things that you may not have thought of before when you're trying to choose a business...
drsuzbaxter
Oct 20, 20228 min read

Why a VA isn’t going to solve your problems
Today’s post is going to be about why a virtual assistant (or VA) is not going to help you with the problems that you have in your...
drsuzbaxter
Oct 20, 202211 min read

Are you adding random people on FACEBOOK and calling it LEAD GENERATION?
Today's blog post is going to be along the lines of what you may have been taught in the past about marketing and why I personally...
drsuzbaxter
Oct 20, 20227 min read


Inclusivity in language and attitude
Today's post is going to be most focused on inclusivity in a range of ways as it relates to exercise. Now, from the outside, the fitness...
drsuzbaxter
Oct 13, 20229 min read
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